Network Marketing and the Opportunity

Most of us can’t afford professional marketers to advertise our product for us. Most of us can’t even afford to advertise on television. What if there was a way to get as many people as you wanted to market your product or idea? What if you didn’t have to pay them? That is what network marketing is all about.

Network marketing advertises products through personal interactions (networking) directly with potential customers.  In turn, some of these consumers initiate their own form of network marketing, as they advertise the product even further to their friends and family.  This cycle continues indefinitely, as long as there is an interest in the product and people continue to buy.

To get started with network marketing, you must find a company to represent.  Companies that rely completely network marketing, (such as Melalucia or Asantae), offer you not only the opportunity to purchase their products (often at a discount), they also offer you a business opportunity.  Basically, after paying a small subscription fee or a minimum purchase, you have the right to sell the company’s products.  You earn money by selling products to customers and/or having customers that take advantage of the business opportunity.

Another tactic could involve giving the consumer something free in exchange for bringing more people to your business.  AOL utilized this form of network marketing, especially in its earlier years.  If you could refer a friend to their service, you would get a month of AOL for free.

So, what does a person do if they’re selling a more obscure product, such as an e-book or a music CD?  Can network marketing still help them?  Well, Dr. Robin Rushlo, a blind network marketer, has achieved success from common products, one of which is gourmet coffee.  While gourmet coffee something that is readily available at a coffee shop or in the grocery store, purchasing coffee at the grocery store does not offer the business opportunity. Dr. Robin Rushlo was able to become successful because he realized that it’s the network marketing opportunity that matters…not just the product.  If you stay true to the principles behind network marketing, you can be successful with virtually any type of product, whether it’s gourmet coffee, or a $5 e-book.

Free E-Book all about Coffee